The Black Diamond is a long distance trail running shoe inspired by my training block to run the Wonderland Trail.
Black Diamond Trail Runner
Black Diamond is a brand that has it core DNA in technical mountain equipment. It makes apparel and gear for some of the most technical aspects of mountain sport. Over the past x years it has expanded into a broader audience than technical climbing, making running apparel and accessories - but leaving one important element out of the architecture, trail running shoes.
Black Diamond is a brand that has it core DNA in technical mountain equipment. It makes apparel and gear for some of the most technical aspects of mountain sport. Over the past x years it has expanded into a broader audience than technical climbing, making running apparel and accessories - but leaving one important element out of the architecture, trail running shoes.
Personal Project
2024
2024
Built in 1915, the Wonderland Trail circumnavigates Mt. Rainier and traverses peaks and ridges, totaling 96 miles and 22,000 feet of elevation gain. Its a demanding effort with only around 200 people finishing the entire trail per year.
An Opportunity for the Brand
Built in 1915, the Wonderland Trail circumnavigates Mt. Rainier and traverses peaks and ridges, totaling 96 miles and 22,000 feet of elevation gain. Its a demanding effort with only around 200 people finishing the entire trail per year.
Expanding a Brand Language
Taking inspiration from highly technical hard product companies like POC and Canyon but also leveraging the Black Diamond 3D vis ID with ripstop material and angular design language.
Tooling Refinement
Taking inspiration from highly technical hard product companies like POC and Canyon but also leveraging the Black Diamond 3D vis ID with ripstop material and angular design language.
Upper Refinement
Taking inspiration from highly technical hard product companies like POC and Canyon but also leveraging the Black Diamond 3D vis ID with ripstop material and angular design language.
Taking inspiration from highly technical hard product companies like POC and Canyon but also leveraging the Black Diamond 3D vis ID with ripstop material and angular design language.
Technical Development
The above slide should showcase the current Black Diamond 3D brand language for their shoes and then show how it could develop into something much more dynamic and interesting. Taking cues from their equipment, logo and apparel to create a holistic running line.
